For over a year I have been working alongside two working moms. The experience has taught me that there is no one mom style. Moms come in so many different packages and each with their own fashion preferences. Some still rock the stilettos, not letting anything get in the way of them and high-fashion. Others prefer flats and clothes that can be thrown on and off; in the case of spit, throw up and any other gems their kids might throw at them.
Still others are into a sporty and athletic style, for a quick trip to the gym in between pick-ups and drop-offs.
One of the few commonalities is that Moms want to look good just like everyone else.
At Shopping Blitz we have a saying around the office, 'Down with Mom Jeans.' We hate them that much. Non-flattering and with zero creativity, mom jeans are an ongoing joke and an insult to women everywhere. Mom's are first and foremost women. In-touch styles, figure flattering cuts and silhouettes and the wow-factor still matter to them, maybe even more so than the single girl. Because they know what they want and have little patience for anything else. In that light, we SB style gurus dedicate this collection to fashionable Mom's everywhere!