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Shopping Blitz Uses Real Models for New Photo Campaign

Recently Shopping Blitz partnered with dance students from a local dance studio, Dance Impressions, for a photo shoot showcasing real girls wearing Capezio products. The point of the campaign was to showcase real dancers in products we sell, rather than professional models. Not only does it make it easier to shop when you get a more realistic idea of what a product will look like but we also think it's important to feature the dancers behind the gear. Solo Shot Victoria Vergel shows off her perfect posture.
Photo courtesy of Jeremy Gordon.

The dancers, ages ranging from 12-17, brought a sense of professionalism and maturity to the shoot far exceeding our expectations. These girls dance almost every day and we got a behind the scenes look at what it really takes to compete. It takes commitment and long days. When most kids are home goofing off, these girls have had to learn how to balance school work and dance obligations. Their mothers were also an inspiration to us. Dance Moms know what support truly means, spending hours upon hours transporting their daughters to and from practice and competitions. Suffice it to say we are humbled and proud to showcase these girls on our website.

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