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The Aloe Up difference is literally rooted in nature. All of their products come from Aloe Vera plants organically grown and processed in the Rio Grande Valley of Texas. For centuries, people of the tropics have used Aloe Vera Gel to soothe and heal dry, chapped skin after exposure to water, wind and sun. Aloe Up continues this ancient tradition by basing their sun and skin care products with generous amounts of Aloe Vera Gel or Aloe Vera Oil.