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Bula Since its inception in 1983 BULA has been living the good life.

 Started by two ski bums on a trip from New Zealand and inspired by a brief stay in Fiji, the brand was established to represent their fun and unique lifestyle. 'Bula Bula' is a Fijian greeting that stands for '"good life, health and happiness,"values which remain at the heart of the BULA brand to this day.