Chaco Chaco is dedicated to being a true connection to a lifetime of adventure. We live in a world that makes faddish, non-recyclable and non-repairable products. In short, we make garbage. Since 1989, Chaco products have been the gold standard for durability and simplicity. They got their start by creating a product that outlasted the competition, one that could be repaired rather than pitched into a landfill.