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Creative Recreation was founded on creativity and innovation. Founded in the Fall of 2002, the founders were dissatisfied with what the footwear industry was offering. They set out to create a high quality footwear line that addressed the needs of an emerging lifestyle consumer. They wanted to design footwear that they would like to wear. By combining the best attributes of different footwear categories, the comfort of a sneaker with the materialization of a dress shoe, the ultimate crossbreed of lifestyle footwear was born.