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Since its inception over 60 years ago, The Dakota Watch Company has grown to become one of America's largest and most knowledgeable watch retailers. Unlike other watch makers, the Dakota Watch Company designs, manufactures, quality controls (via an unmatched seven-step quality control program) their own products, giving you the best product without the high price tag. If you are looking for a watch that incorporates cutting edge design, quality components and a substantial guarantee, then look no further than Dakota!