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FLY London strives to attain modern, eclectic, but timeless style, not strongly linked to a particular season or trend. As 'following fashion' takes on a light of superficiality, the influence is more on an individual research of details from different sources creating a stronger identity. Targeted at the young fashion market, each new FLY London collection stamps its own ID on a great variety of styles, colors and materials, creating a unique personality. Don't Walk, FLY!