The youth brand Kickers was originally conceived to be worn with jeans, however Kickers shoes quickly became the wardrobe staple for an entire generation. At a time when manufacturers only offered traditional and conformist footwear, the multicoloured nubuck high shoes revolutionized the industry and became extremely popular: the Kickers 'lifestyle'™ concept was born. The Kickers brand continues to innovate today with a diverse range of new footwear models and collaborations with fresh design and music talents.