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prAna, Sanskrit for breath, life and vitality of the spirit, started simply, rooted in idealism and a timeless belief that companies should strive to give more than they take from the world. That notion keeps prAna focused on making products that look great, but that are also easier on the planet's resources. prAna customers are fun-loving, soulful people who travel well, play hard and care about the impact they have on the world around them.
prAna believes that a little yoga, or whatever form of moving meditation you choose, can help you breathe deeply through a tough day, or laugh in the face of a traffic jam. They believe that when you reach into your closet, there should be something there that reflects who you are, how you feel and what you value most.
As a partner of Bluesign, prAna is already guided by the textile industry's top standards, avoiding, wherever possible, processes that can cause harm to people or the environment. Additionally, their clothes are created with organic cotton, natural fibers and recycled materials. And, prAna helped pioneer Fair Trade Certified apparel and became the first major company in North America to produce and market Fair-Trade Certified styles. Welcome to mindfully designed, built to last products.