Welcome to the bold and colorful world of rouxroo. Born in Brooklyn, this brand new line of bibs, burp cloths, swaddles, reversible blankets, and soft blocks will change the way you think about typical boy-girl color schemes. The focus here is modern (and refreshingly unisex). With bold color contrast and prints that are clean, chic, and playful-these educational designs are made to stimulate a baby's brain. The contemporary shapes and colors also speak to parents that love modern art and like to have fun. With inspiration drawn from far-flung and unexpected places like Mid-century furniture, Bauhaus textiles, to artists like Piet Mondrian, Yayoi Kusama, and Keith Haring-rouxroo takes shape, typography, and pure primary color and creates designs that have a timeless feel to them. Reversible-featuring two bold modern prints, the cozy swaddle is a double layer of luxurious and breathable-a soft double-layer of premium 100% GOTS-certified organic cotton muslin, designed to keep your little one comfortably cozy. Perfect for cooler weather, the Square Swaddle measures a generous 48" x 48", making swaddling simple. As versatile as it is luxe. rouxroo's double-layer swaddle can also be used as a stroller or nursing cover, soft play blanket, and more. Material: GOTS-Certified 100% Organic Cotton.